Print & Outdoor

DeVry University

  • Project
  • “Imagine”
  • Role:
  • ACD/Senior Copywriter
  • Overview:
  • As part of a cross-sell campaign, create a print ad that promotes on-campus and online undergraduate degrees from DeVry and graduate degrees from Keller Graduate School.
  • Deliverable:
  • Print advertisement
  • View the project

Pacific Gas & Electric (PG&E)

  • Project
  • “Call 811”
  • Role:
  • Senior Copywriter
  • Overview:
  • Create awareness of the ‘Call 811’ service offered by PG&E, which allows customers to receive a technician home visit to determine the location of potentially dangerous hidden power lines.
  • Deliverable:
  • Print advertisement
  • View the project

Prodigy Internet MasterCard

  • Project
  • “Shark”
  • Role:
  • Copywriter
  • Overview:
  • Create a customer acquisition print ad to promote the online security features provided by the Prodigy Internet MasterCard.
  • Deliverable:
  • Print advertisement
  • View the project

US Airways VISA

  • Project
  • “Earn More Miles”
  • Role:
  • Copywriter
  • Overview:
  • Create a customer acquisition print ad to promote the 2,500 Dividend Mile sign-up bonus, the 1:1 rewards and non-expiring miles benefits offered by the U.S Airways Dividend Visa© card.
  • Deliverable:
  • Print advertisement
  • View the project

Keller Graduate School

  • Project
  • “Stop Cramming”
  • Role:
  • ACD/Senior Copywriter
  • Overview:
  • Create a transit station print acquisition ad aimed at working professionals promoting Keller Graduate School’s new downtown San Francisco campus and their variety of evening classes.
  • Deliverable:
  • Outdoor advertisement
  • View the project