DeVry University
- Project
- “Imagine”
- Role:
- ACD/Senior Copywriter
- Overview:
- As part of a cross-sell campaign, create a print ad that promotes on-campus and online undergraduate degrees from DeVry and graduate degrees from Keller Graduate School.
- Deliverable:
- Print advertisement
- View the project
Pacific Gas & Electric (PG&E)
- Project
- “Call 811”
- Role:
- Senior Copywriter
- Overview:
- Create awareness of the ‘Call 811’ service offered by PG&E, which allows customers to receive a technician home visit to determine the location of potentially dangerous hidden power lines.
- Deliverable:
- Print advertisement
- View the project
Prodigy Internet MasterCard
- Project
- “Shark”
- Role:
- Copywriter
- Overview:
- Create a customer acquisition print ad to promote the online security features provided by the Prodigy Internet MasterCard.
- Deliverable:
- Print advertisement
- View the project
US Airways VISA
- Project
- “Earn More Miles”
- Role:
- Copywriter
- Overview:
- Create a customer acquisition print ad to promote the 2,500 Dividend Mile sign-up bonus, the 1:1 rewards and non-expiring miles benefits offered by the U.S Airways Dividend Visa© card.
- Deliverable:
- Print advertisement
- View the project
Keller Graduate School
- Project
- “Stop Cramming”
- Role:
- ACD/Senior Copywriter
- Overview:
- Create a transit station print acquisition ad aimed at working professionals promoting Keller Graduate School’s new downtown San Francisco campus and their variety of evening classes.
- Deliverable:
- Outdoor advertisement
- View the project
